If you've seen Monty Python And The Life Of Brian you will know of one of the funniest moments in the film is when Brian tells the crowd:
"You're all individuals"
and one replies
"I'm not!"
Obviously thereby invidividualising himself.
But these days there is a constant conflict between individualisation - personalisation - and standardisation. And, moreover, the greater then encouragement there is towards standardisation, the greater the risk of that being wasted.
Take, for example, my Android smartphone. I can download whatever apps I chose - personalise each of them so that my shopping list truly is mine; customise my homescreens to fulfil my needs: one with my internet seach and internet shortcuts; one for audio and video; one for news and weather; one for contacts and contactability; one for 'office' things; and one for games. And it is all customisable; but so long as it is standardised: each app has to fit the grid, the icon and button being a 1x1 space, and a widget is allowed to be any size up to 4x4.
But then I sent my phone off to be repaired and all of this was gone.
I had to download each app again. I had to reconfigure each homescreen again. And it was irritating. Not just plain irritating, actually, but really quite aggravating. I had downloaded pretty much everything that I could think that I had before, and yet there were gaps - spaces missing where previously there had been an app or a widget and I couldn't think what should be there.
And again, with my home computers. I'm a Windows user so I tweak Windows to how I want it. I obviously put up a wallpaper (well, except on my netbook because Windows has decided that with Windows 7 basic, you're not allowed to do that). Then I setup my own personal network; download the programs that I use. Mess things around - move the toolbar to the side so that I can fit more tabs down it. And I know Windows is a bit schizophrenic with this: it wants you to be able to personalise things when it wants you to; but it comes pre-installed with Office (free only for 60 days, then you're hooked) and it's own media player and browser. And again, they are as personalised as they will let you personalise them.
But then I had to send off my laptop to be fixed (it's been a bad couple of months; but also it's been part of the Brand-New-Year Brand-New-Me that I actually do something about things going wrong; rather than just cope) and now I have to repersonalise them. I have to rename my computer; my profile; my network; restyle my desktop; reinstall OpenOffice, Winamp, Firefox, Flash, BBC iPlayer etc. And then repersonalise those - reposition all my toolbars in Firefox, reset my homepage and bookmarks, reinstall my add-ons. Then repersonalise those personlisations: set the required settings for the add-ons; re-allow permissions to NoScript etc.. And this is before it gets to copying my own files back over from the storage.
It is, in the true Yorkshire term, an unhappy medium.
But maybe this is something the Cloud may sort. A lot of people are wary of the Cloud because they see it as losing control of their own files, but really they shouldn't be. The cloud is your own hard-drive; but on the internet. And more secure. So you can access you files from anywhere. Firefox has set-up a system where you can create an account and it will save your bookmarks so that whenever you use Firefox - whether at home, work or on your netbook or smartphone you will be able to access the same bookmarks.
But that's it. That's where it is limited.
And yet they encourage us to personalise: Firefox itself prides itself on it's personalisationability - it's add-ons or extentions. And yet these are things which are excluded from the security of the cloud back-up, because they attach to the installed program, rather than your account. And again, it is those particular personalisations that make the machine 'yours'. How frequently have you sat down at someone else's computer and had to scour the desktop for the shortcut; get used to the mouse on the 'wrong' side of the computer, even just get used to a different font on their word processor or email program. I do it myself almost so that people
can't use my computer when I'm away - they would hate to.
We are encouraged to discover, to develop, to personalise, to be individuals; and yet they make it so difficult for us to restore our individuality. When I got my phone back, I honestly wondered whether it was worthwhile even trying to install the apps again.
I keep my phone for around 2 years. It's not that dissimilar with home computers when you think about it: when you upgrade your harddrive or full computer every 5 years or so; and are forced by Microsoft or some other organisation to upgrade your operating system or software package because they simply won't support the old ones; you hardly have half a second to scratch your arse before they have changed something which you have personalised in some way.
And I know I myself am being contradictory about all of this. Afterall I have just gone through a huge
nesting/collecting/tidying procedure which has resulted in me changing the majority of my utilities, facilities and banking, not on a whim or a fancy, but because they needed changing. But again, that is me individualising me, albeit it through a range of standard products offered by national institutions.
Now, standardisation is lovely.
Standardisation means that I can email a document to someone else who can see it, exactly as I created it. It allows me to move music from my computer to my mp3 player or my smartphone. And when I was doing my
photowall project and I found myself getting annoyed with photo sizes. Some would be longer, some fatter. There didn't seem to be a standard 3:4 or 9:16. I had used 4 different cameras over my time so had at leasat 4 different sizes. And the non-standardisation didn't work, regardless of the non-conformist style of the project.
So yes, I love standardisation when I want it, and I love customisation when I want it. But I want customisation to be protectable, securable, uninvasive. But I need standardisation to be standardised for a purpose, not "just because". If I am being stripped of my individuability, I need there to be reason for that.
So yes, I may still conform to standards. I may still be 99.9% human in the same way as everyone else is, with arms, face, blood and suchlike... but I am me, no matter how much any faceless organisation doesn't wish me to be me. Or wishes me to be me.
Well, until I get reset