Not a day goes by when I look at my
Facebook news feed and someone hasn't uploaded a very artistically
shot Instagram photo of the sandwich they are about to eat.
Yesterday, for example, it was a shot
of coffee by a friend. Not as in an espresso; but as in a
photographic shot of a cup of coffee. A cup of coffee that he hadn't
even made himself, and therefore had no particular right to be proud
about. It was a pure boast: this is what I have and am about to
enjoy; despite the fact that I did nothing much to make it worthwhile
(excuse the rant!)
A couple of days ago it was someone
uploading a photo of a beach - again, purely to inspire jealousy. The
comment with it was “I'm going to miss being here when I'm back in
the office like you guys next week”. I know the beach, it's nothing
particularly spectacular. Catch it on a good day and it has its
aspects; on a bad day and it is gloomy and unremitting.
But Instagram has proliferated widely,
and why? Well it's the filters that make practically every photo look
amazing. Ish.
You know, the filters that enhance all
of the colours so that the blues are bluer than you've ever seen, the
hazy soft-focus (or just plain blur) around the edges, the sepia wash
or aged-grain effect that are supposed to be redolent of rose-tinted
yesteryears. Take the beach - apply the 'vivid' filter and it makes a
dull beach amazing; apply a different filter and it could make
exactly the same picture look spooky, or grainy, a hundred years old
or as though the sun is just setting.
The irony is that with the most recent
update, the 'live filters' have been removed, and you can only apply
them 'post-production'. The founder of instagram doesn't see the
application as a photograph manipulation tool, he sees it as a social
network. It isn't a program to take photos and apply filters, it is a
facility to share photos with your network of friends.
But how much of the picture is yours?
You have taken the time to properly
compose the picture, to stand in the correct place and frame it
correctly, to time the click just right...
And then you use a processor to apply a
filter, altering the focus, the colours, cropping out the bits that
you don't want in there. Where is the skill, other than clicking on
the correct filter?
It's a question that has bugged me for
a while, and it isn't exclusively digital either.
Where do you go if you want a family
portrait? A modern, crisp, minimalist family portrait? You go to
Venture Photography, where all the photos look the same. Pure
ethereal, white backgrounds, no shadows, vivid colours with some
picked out to be more vibrant than others. (They do simple black and
white photos as well, but still no shadows). And obviously a little
airbrushing thrown in, just in case you had a spot that day.
But how reflective of truth is it? And
how reflective of the truth should it be? And - of course, one of my
favourite subjects - how much of it is 'art'?
As I said with the 'beach' photo and
the thirteen or so different photographs that the same shot could be,
to what degree is the choice of filter an artistic choice? If you had
a great degree of control over exactly how 'vivid' each particular
colour is, and essentially spend a lot of time repainting the image,
then I can see that - despite the digital intervention - it is still
user-generated art.
This is no new question though. Image
manipulation has gone back hundreds of years. If we look at
photography, colour was a manipulation. Originally it was black and
white. Even then, the level of contract would vary depending upon the
film and the development. With colour photos, part of the reason some
of them have the washed-out tones is because the development process
employed did not accurately reproduce the colours taken. This was not
an artistic intervention, but usually because of the technology
available at the time to produce the pigments. To what extent do
unmanipulated photographs these days accurately capture the colours?
Afterall, when I turn on my digital camera there are a couple of
dozen settings depending on whether I need high-resolution,
low-light, high-speed, dusky conditions or others. I software in the
camera itself then enhances the required aspects.
But long before the software did it, we
were manipulating the aspects. Flash was around to ensure that a
picture could be taken at a time when pictures otherwise should not
be taken - inside or otherwise too dark. Henry VIII often instructed
his portraitists and artists to paint him taller, broader, more ruddy
and more impressive.
These days we go further. Obviously
there are the 'pure' artistic considerations: composition of the
scene; positioning and pose; and framing to crop the image. Then
there are the 'external', yet still 'pre-production' elements: the
lighting or filters, make-up etc. There may be some post-production
additional articles added that weren't there in the original shot, or
a bit of airbrushing or filtering or contrast or colour manipulation.
Like I say, I see this entirely where a
considerable degree of skill and effort has been undertake by the
person. but where it is just a couple of clicks to apply a filter? Or
to airbrush out a spot (we've all been there)? I have had a similar
discussion on art generally.
Of
course, there are occasions where such manipulation is an absolute
no. There have been numerous occasions in recent years of
photo-journalists being sacked or having their reputation torn to
pieces because of how they have composed a piece, Photoshopped two
separate aspects together, even simply cropping the photo too short
to remove a key element. But these are where we have a particular
expectation that the image will be pure, unadulterated and a fair
representation of the truth. But then photo-journalists don't go
around taking photos with Instagram. Or at least not for publication.
The Wikipedia article
contains various references, although it seems to focus on digital
manipulation and not on 'mock-up' images such as those used by The
Mirror)
which purported to be of abuses carried out by the armed forces in
Iraq.
It's going to be
one of those questions that doesn't go away - a matter of fact and
degree, the blur between fact and fiction. Where the distortion or
manipulation exceeds the original input, then clearly the 'art' is
owned by the computer rather than the user, but it is the grey
spectrum in the middle where people will draw their own line, or may
only encounter that line when something comes so close to crossing
it.
And I'm sure,
wherever they have drawn the line, I will probably perceive that as
wrong.